RVNU is short for revenue.

Four steps to rapid, repeatable revenue growth.

We help B2B software companies find the one piece of revenue work that matters next, then put a revenue leader in the seat to do it.

Start step one: the free diagnostic
  1. 01Diagnose5 minutes, free
  2. 02Talk15 minutes with Wayne
  3. 03Audit2 to 8 weeks, scoped
  4. 04ExecuteMonth-to-month
  • Contractor Commerce
  • Upciti
  • Guidebook
  • Cohley
  • Fifth Dimension
  • brightwheel
  • Rooster

Founders and sales teams we have worked with.

"RVNU partnered closely with Paul and me, working in the boat with us rather than advising from the sidelines. Now I'm free to focus on expanding into new home service verticals and strategic manufacturer partnerships while our revenue machine runs predictably without founders selling."

Will HoushCEO, Contractor Commerce

"Entering the US GovTech market, there are a hundred mistakes you can make and each one costs valuable time. RVNU helped us avoid those mistakes, move faster, and build the right foundation for US revenue, with the systems and the connections we wouldn't have had on our own."

Jean-Baptiste PoljackCEO, Upciti

Growth is never one problem. It is sixteen, in an order.

Rapid revenue growth is not blocked by one thing. It is the ICP, the messaging, the pricing, the activity levels, the incentive plan, the org structure, and a dozen other pieces, each of which looks like the problem from where you stand. That is as true at $20M as it is at $2M. The pieces just get more expensive to get wrong.

Our framework maps the whole of it: four stages and sixteen pillars, from the first hypothesis to new lines of business, each with exit criteria you can check. The order matters because the pillars lean on each other. Hire leaders before the sale is repeatable and they inherit a problem, not a playbook.

  1. 01 · Create itIdea market fit
    • Hypothesis
    • Market analysis
    • Market sizing
    • MVP
  2. 02 · Prove itProduct market fit
    • Design clients
    • Usage and adoption
    • Prove value
    • Realize value
  3. 03 · Repeat itGo-to-market fit
    • Repeatability
    • Non-founder sales
    • Build the sales team
    • Control churn
    • Sustainability
  4. 04 · Scale itScale
    • Hire leaders
    • Expand the GTM org
    • New lines of business

The diagnostic reads all sixteen and finds the one that comes first.
Everything RVNU does after that is about doing it, with you, until it is done.

Step 0116 questions · 5 minutes · free

Take the free diagnostic.

Sixteen questions about how your company finds, wins, and keeps customers. Five minutes, no call needed. It runs at gtmscore.ai, and what comes back is your GTM Score: a plain reading of where you are and which piece of revenue work matters next.

You bring

Five honest minutes and what you already know about your pipeline, your customers, and your team.

You leave with

A reading you can act on alone.

Sample readout16 questions · 5 minutes · free

Where you are

Prove itstage 02 of 04

Your next piece of work

Land ten paying customers who see the value, before hiring for scale.

Hover or tap a stage to see another sample. Yours comes from your own sixteen answers.

Take the diagnostic

Step 0215 minutes

Talk it through with Wayne.

Fifteen minutes on a call with Wayne Morris, founder of RVNU, who takes every one of these calls himself.

You bring

Nothing, really. If you took the diagnostic, your reading. If not, the question that made you look us up.

You leave with

A straight answer on whether RVNU is the right help, and if not, who might be.

Step 032 to 8 weeks

Run an audit.

An audit is a scoped piece of work, two to eight weeks long, that answers one question: what should this company do next to grow revenue, and in what order? Wayne reads the business against how it finds, wins, and keeps customers, the same ground the diagnostic covers, this time with the evidence from inside the company: the pipeline, the calls, the hires, the numbers.

  • A written plan for the next two quarters that a founder can act on and a board can read.
  • The one piece of work that comes first, and why the others wait.
  • A clear read on whether a fractional leader is the right next step, or not.
  • Scoped and priced before any work starts.

Step 04Fractional · month-to-month

Put a revenue leader in the seat.

When the plan needs someone to carry it, RVNU provides a fractional revenue leader. Wayne leads two or three engagements at a time and takes no more than that. When he is full, the work goes to a bench of revenue leaders he has worked with and vetted, and Wayne stays close to the engagement.

Wayne Morris speaking on a panel, wearing an RVNU badge
Wayne Morris · Founder, RVNU

Fractional means part of the week, inside the team, with the authority to make the plan happen. Some of that work is supported by software RVNU has built for its own engagements, starting with Index.

100+companies advised
$200M+net new revenue
4exits, over $2B

Find out which piece comes first.

The diagnostic is free and takes five minutes. The reading is yours to keep, whatever you do next.

Take the free diagnostic