The operator

Since 1998

I've been selling SaaS since 1998 - before it had the name.

Four exits worth over $2B:
Hitwise. Kelkoo. Maxymiser. Criteo's $1.7B IPO.
Revenue built from zero to $20M+ ARR, on three continents.

Different products. Same climb.

The pattern

The founders I kept meeting had strong products and no shortage of effort.

They were doing the right work in the wrong order. Scaling before the win was repeatable. Hiring before the machine existed. Burning runway on the loudest problem instead of the first one.

I started RVNU to put the work in order.

How we work

We diagnose before we prescribe. Where you are on the climb, versus where you're operating. Your next two quarters, in order.

Then we build alongside your team - the advisor above the systems, in every engagement.

100+ startups. $200M+ in net new revenue built with founders.

Skin in the game

I angel invest in early-stage B2B startups - Brightwheel, Guidebook, Contractor Commerce, Upfront, Crowdcube, Mentava.

I'll also take part of my fee in equity. Runway is tight early, and I'd rather own a piece of the outcome than add to your burn.

I back founders I can help sell.