Most founders are carrying three or four of these at once and treating
them as separate problems. They usually aren't.
"I'm still the only person who can close."
What's actually happening
What makes you good at selling is judgment. Knowing when a deal is
real, which objection matters, when to walk. Even where the process
is documented, the judgment rarely is. You are not a bottleneck
because you cannot delegate. There is nothing yet to delegate to.
What we build
The deal machinery you have been improvising: one-pagers, ROI models,
call structures, and a scoring rubric that turns your judgment into
something a new hire can be measured against.
What changes
Someone other than you closes a deal, and you can explain why it worked.
Deal Assets · Meeting Intelligence
"We're not getting meetings with the accounts we want."
What's actually happening
The first deals came through you. Your network, your investors',
warm introductions that opened doors before anyone had to earn them.
A rep is now expected to hit the same numbers without that leg up,
and there is no engine underneath to give them one.
What we build
A tier-1 target list researched account by account, the warm path
into each one mapped across your network and your investors', and
cadences that keep running when you stop paying attention to them.
What changes
Qualified meetings with named accounts arrive on a rhythm instead of
in bursts after you panic.
Market Map · Outbound Engine
"We're stuck talking to people who can't sign."
What's actually happening
You are in the account, which is the hard part, and stalled two
levels below the person who controls the budget. Your champion likes
the product and cannot fund it. Deals sit in late stages for months
because nobody has told you they died.
What we build
The buying committee mapped for every real deal, messaging that works
at the level above your champion, and a multithreading play that gets
you a second and third relationship inside the account before you
need one.
What changes
You are talking to the person who signs, early enough that it changes
the outcome.
Deal Assets · Meeting Intelligence
"My first sales hire isn't ramping."
What's actually happening
Almost always an onboarding problem rather than a person problem.
They were hired against a job description rather than a scorecard,
then dropped into a motion they were expected to absorb by watching
you. Coaching runs on instinct because there is no rubric to coach
against.
What we build
Scorecards, structured interviews, comp and ramp design for the hires
still ahead of you. For anyone already in seat, every call scored
against a rubric and a coaching loop that lifts win rate week over
week.
What changes
You find out in month two whether a hire is working, not month eight.
Meeting Intelligence · Deal Assets
"I can't tell my board what's really going to close."
What's actually happening
Your pipeline is a list of hopes with dates attached. Deals sit in
stages that describe your activity rather than the buyer's
commitment, so the number moves when you feel optimistic. You are not
guessing because you lack discipline. The system was never built to
tell you the truth.
What we build
A CRM on a clean object model, stage gates defined by buyer evidence
rather than seller effort, and reporting your board can interrogate
without you having to defend the methodology.
What changes
You walk into the board meeting knowing the number, and so do they.
CRM Core · Signal Engine
"Customers leave and we find out too late."
What's actually happening
Churn is a lagging indicator of something that started months
earlier. Without signals wired into usage and engagement, the first
evidence you get is a cancellation email, at which point the
conversation is a negotiation rather than a save.
What we build
Early-warning signals on the accounts that matter, expansion plays
defined per account, and the reporting that makes net revenue
retention a number you steer rather than observe.
What changes
The value conversation starts on day one, so renewal and expansion
happen naturally, almost independently of the renewal date.
Signal Engine · CRM Core
We've done this before.
Two ways we work.
Advisory is present in every engagement. What changes is whether we are
also operating inside the business with you.
Advisory
You are running the motion and we are the second opinion on it. Live
deal reviews, discovery and negotiation coaching, meeting prep,
prioritization, with next actions set each session and commitments
tracked. You bring the deals, we bring the pattern recognition from
tens of thousands of them.
What you share: deal context and materials ahead of each session.
Advisory plus operating
Advisory continues, and we get into the work with you. Building the
target lists, running the outreach infrastructure, wiring the CRM,
preparing the deals that matter. We sit in on key strategic deals
alongside you where it moves the outcome.
What you share: your GTM Score and a recorded intake call.
Access to your pipeline and live deal context. Visibility into your
network and your investors'. An hour a week, consistently.
Who runs it. Wayne leads every engagement, supported by
RVNU's GTM engineer. A diagnostic readout comes first, with the scope
agreed together in week one. Then the build runs week by week against
commitments you can hold us to.
Where to start.
Month to month, no long-term contracts.
Get your GTM Score
Free
Sixteen questions, five minutes, no call required. Tells you which of
the problems above you actually have and how deep each one runs. Most
founders find at least one they weren't looking for.
For founders doing the selling themselves who want a partner on live
deals rather than advice from the sidelines.
Structured working sessions. Deal reviews, discovery and negotiation
coaching, meeting prep, prioritization. Next actions set every
session, commitments tracked. Async access between calls.
Design Partner Sprint
From $10k per month
For founders landing their first ten paying design partners and
proving they see value.
Tier-1 ICP and target list researched account by account. Warm-path
map into every target across your network and your investors'. Intro
requests drafted, sequenced and orchestrated. Outreach infrastructure
and cadences that book qualified meetings. Deal support end to end,
including a brief before key meetings and the one-pager and ROI model
for every deal that forms.
Build the sales team
Scoped per engagement
For founders getting revenue off their own back and onto a team that
can carry it.
The repeatable motion documented and instrumented. Scorecards,
structured interviews, comp and ramp design for the hires ahead of
you. Every call scored against a rubric with a coaching loop that
lifts win rate. CRM rebuilt on stage gates defined by buyer evidence,
and reporting your board can interrogate.
Scope and price depend on what has to be built and who runs it, so
this one starts with a conversation.
We turn work away.
The floor
Your product has to be post-MVP, meaning something real you can put
in front of a design partner. And you have to be doing the selling
yourself. If the plan is to hire reps before a repeatable motion
exists, we're not a fit, and we'll tell you why in the intro call for
free.
Fit
B2B only, including marketplaces. Strongest with enterprise motions,
$50K+ deal values and multi-stakeholder buying committees.
Vertical-agnostic, with direct experience across EdTech, MarTech,
AdTech, DevOps, HR tech and B2B marketplaces.
Not a fit
B2C and consumer. Cybersecurity. Founders looking to outsource selling entirely.
Demand generation also sits outside our lane. Paid, content, SEO and
brand are somebody else's job. If your pipeline problem turns out to
be a distribution problem, we'll tell you in the intro call.
